About me

Currently Creative Director at Hope&Glory, the no.1 ranked independent consumer agency in the UK.

I create award winning, earned-first and integrated work for some of the world’s biggest brands.

I'm responsible for driving the creative output and culture of the agency – from new business to organic growth, nurturing talent to defining the agency proposition.

I'm genuinely passionate about bringing talent into the industry from a range of backgrounds, including mentoring the next generation of creatives through partnerships such as D&AD Shift.

What makes me different?

I’m an earned creative who understands paid.

I have the head of a strategist and always ensure insight is at the core.

I don’t just think about headlines (although I know how to make them). I think about the big, campaignable heart of the idea - the one which works across all channels to have genuine business impact.

Experience

Hope&Glory
Creative Director, 2022-present

Mischief
Creative-Creative Director, 2017-2022

Kaper (Karmarama)
Creative, 2016-2017

The Brooklyn Brothers
SAE-AD, 2013-2016

M&C Saatchi PR
Intern-SAE, 2010-2013

The fun stuff

I love being a Creative. But there's a lot more to life than just work. Here's a few of my other loves:

Music: A mainstay of my life, which has shaped everything from my friendships to the clothes I wear. I grew up DJing and worked as a DJ agent many moons ago. These days I produce drum and bass, with a few released EPs to my name. If you're lucky (or unlucky as the case might be), you might still find me on the dancefloor on the odd occasion.

Cars: I have been in love with cars since I was a kid, whether it's driving them on the road or racing them on track. I can tell you too many facts about them. And I own too many (if you ask my other half).

Food: Put simply, I love cooking and I love eating. Most of my spare time is spent travelling the UK (and beyond) to try new plates big and small. If you need a restaurant recommendation, I'm always happy to help!